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Blog

This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects. 

How To Start Writing (With Even The Fiercest Writer’s Block)

A blank page can be intimidating.

Most people hate writing to begin with. Once you add in the extra weight of needing to write something informative and entertaining and professional that the world is going to see (like a blog post)… It can be so much that we give up before we even start.

It’s happened to all of us, and this is the number one reason that stops folks from creating the blogs they want to write.

What’s intimidating isn’t as much the known—the particular topic you are trying to writing about—as is the unknown. The unknown of how much you will need to write, how long you will be sitting there, how much energy you will have to expend to get through it all…

3 Undeniable Reasons Why Your Business Should Have A Blog

Everyone has a blog it seems like these days

Why is that?

Once upon a time blogs were reserved for your stay-at-home moms looking to share their favorite lasagna recipes. Now, every business—no matter what market or industry they operate in—is making a blog the focal point of their online marketing strategy.

Today the internet is overflowing with the benefits to your brand of having a blog, but I’ve broken those down into the 3 most undeniable, all-encompassing reasons why your business should have a blog:

Welcome to Karen Cohen to Bloominari

Bloominari is exited to welcome Karen Cohen to our design and creative team.

Karen recently graduated with a bachelor's degree in graphic design and is exited for the opportunity to work with our company and its clients.

Karen is a young creative graphic designer, with a unique modern and minimalist design style. She earned her degree from México's Universidad Iberoamericana.

She considers herself a creative and witty person, and enjoys her line of work because it constantly offers new projects. Each project presents her with a new challenge to be creative, use a new point of view, and always be on the lookout for learning new things.

Learn more about Karen

4 Cornerstones of a Successful E-mail Newsletter

Every website, every business, every personal blog seems to have a newsletter these days. And there’s a reason for it. They flat out work in building an audience. 

Creating a successful newsletter is a lot more scientific however than including a few blog post links or talking about the latest happenings in your neck of the internet. To build an engaged audience you must focus your newsletters around a few essential elements. 

Web Development / Programming Internship @ Bloominari

Get real-life web programming experience to increase your skills sets and portfolio!

Bloominari is happy to announce it's first Internship Program, for this Summer 2015!

If you're a student in San Diego and are looking for an opportunity to put your website development and programming skills to the test, here's your opportunity.

Are You Measuring Your Social Media ROI?

Do you know if the time and money you’re investing into social media strategy and management is paying off?

Make sure you understand your return on investment (ROI), no matter whether you’re using social media to improve awareness of your product or increase your bottom line — or both!

Here are three ways for you to measure your social media ROI in Google Analytics.

The 10 most common E-mail marketing mistakes and how to overcome them

If you are an email marketer or handle email campaigns on a regular basis then you’re sure to benefit from this post. We’ve picked the 10 most common blunders and mistakes done by email marketers.

These are small mistakes that can have a huge impact on your overall E-mail marketing strategy. After we list al of these terrible blunders we’ll tell you how you can fix them.

We have executed multiple e-mail marketing campaigns and figured out the best practices to ensure smooth and successful campaign results. So, if you are planning to send your next e-mail campaign, don’t miss the following points:

Why Using ‘Smarter’ Words Is Killing Your Business

Why Using ‘Smarter’ Words Is Killing Your Business

The best web copy is not the fanciest web copy. It’s not the copy with the most sophisticated words or even the copy that sounds the most ‘professional.’ The best web copy is the web copy that’s the easiest to understand. It’s as simple as that.

Big words and industry lingo are not easy to understand. They’re definitely not easy to scan. I’ve said it before on this blog and I know I’ll say it again, your prospects will breeze through your text, not dissect it. While those $25 words might make your text look rich with rhetoric, they’re also ripe with vague meaning and confusion. 

I get it. “I worked hard for this college education, I might as well put it all out on display, right?!” I used to fall into that trap. The bottom line though is you aren’t in the running for the Pulitzer Prize, you’re going after sales. Save your creative voice for the novel you plan to write.

Keep Sentences Short

Short sentences are gold. Solid gold. They’re easy to read. They’re easy to scan. They’re easy to understand.

If you naturally write in longer sentences and are struggling to keep them short and compact, try replacing every comma in a paragraph with a period. It will look a little weird. It may feel choppy. But it will be more affective and to the point.

This is not just my personal style. Human psychology dictates this. Our brains naturally pause every time we see a comma. We can’t help it, it’s how we’re wired to read. Meanwhile a period simply signals the end of a thought, not necessarily a complete pause. It’s much easier to power read a paragraph that’s broken up by periods instead of commas. 

Try it yourself. Write out a paragraph like you normally would (including commas), then go through and remove them or change them to periods. See how much quicker you can actually read it? It’s weird, but it works. 

Social Media Hashtags and Hashtag Research

Hashtags, are defined as a # sign followed by a word or phrase; when the two are combined, it becomes a link you can click on to see other posts that include the same hashtag.

Want to see public posts for a hashtag? Copy and paste these links into your browser and replace “Bloominari” with the hashtag of your choice:

Why Should You Use Hashtags?

  1. Your readers understand what your post is about. For example, “We’re excited to bring #DeepDishPizza to our #LaJolla location!” makes it clear that you’re talking about a specific product and a specific location.
  2. You improve the chances that people outside of your immediate network (i.e., people who are not yet following your social media account) will find your post. Your post will appear with all the other posts that include that hashtag.

Use hashtags sparingly and only for the key topics or phrases — especially on Twitter! (Remember, those # signs still count as characters.) Instagram has a limit of 30 hashtags in a comment.

What Hashtags Should You Use?

When posting, think about including hashtags for:

  • your brand (e.g., #bloominari)
  • important services (e.g., #socialmediamarketing)
  • relevant events or holidays (e.g., #thanksgiving or #SDCC)

Depending on your industry, there may be specific hashtags that you may want to include that are unique to that community.

Google's Mobile Update, Bing ADs, and Instagram News

Let's highlight what's happening in today's Internet marketing world, and how it may affect and benefit your small business marketing.

In this post we'll take a look at the following news:

  1. Google's Moblie Update Slowly Rolling Out
  2. Bing will be ranking moible friendly (responsive) web pages better
  3. Bing ADs Shopping Campaings are now in Beta
  4. Instagram's new Filters, Emojicons in #Hashtags and new music channel

1. GOOGLE’S MOBILE UPDATE SLOWLY ROLLING OUT

Google announced that their Mobile Update went live, as promised, on April 21st. Those of us watching at that time were left ...well disillusioned with the lack of a dramatic or even in some case a noticeable change in mobile traffic.