This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects.
In a social media environment that is increasingly commercial, content that reflects the best of the human spirit –our impulse to help, empower, and protect, is bound to generate deeper engagement with social media audiences. What this means for your non-profit organization, is that you are in a unique position to harness the power of social media in order to obtain: - Supporters for cause - Donations - Volunteers - Visibility
Still, many organizations are not harnessing the power of Facebook, twitter, and Instagram to reach their goals.
I understand people like you.
Your mind is overloaded with thoughts about work’s important impending tasks, employee performance problems and fantasies about the next piece of equipment you can’t wait to buy. You check your work email while on your breaks and enjoy talking about work to your loved ones and friends. You live, breathe and bleed this business.
Who could blame you? It’s your livelihood. It is the mark you intend to leave on the world.
And while you are engulfed with work, you forget about the everlasting mark your business leaves on the Internet - aka, its online presence.
Someone eventually asks you, “Is your business on Facebook?” Your teenage daughter wonders, “Is your company on Yelp?” A friend tells you that pay-per-click ads really helped his business, and you contemplate if it can help yours.
If you’ve ever wanted to find out exactly what you need to do to add your business to Google’s local search results and maps results, we’ll teach you what you need to do. There’s no magic, special accounts or privileges, or any cost to do so! It’s totally free and anyone can do it!
An important fact to mention is that the process of adding your business to Google also creates a Google+ (Google Plus) page for your business. Google now uses Google+ pages as the main focal point of Business pages on the Google network. Your Google+ page will in fact be your Google Local listing (Now just called your Google Maps listing), which also used to be called Google Places (Now part of the Google My Business dashboard).
In fact, Google is so interested in having you add your business listing to their directory that it has now launched and entire team devoted to this task. Google is calling this new initiative “Get your Business Online” (GYBO). The GYBO team is traveling across the US giving free sessions on how to put your business on the map. But you don’t need to attend the seminar to figure it out, we’ll spell it out step-by-step for you:
We already talked about why businesses should open an Instagram account. Now we are going to give you some tips on how to capture the perfect picture. It’s not easy but it’s not complicated either.
You can either take pictures with a professional camera or your phone, it all depends on what you have in hand. Now lets get started.
When trying to find new customers for our businesses, we often overlook the most obvious target: our neighbors. And if you live in California, chances are those neighbors are Hispanic.
As announced this June, Latinos are officially the largest ethnic group in California, outnumbering whites. This demographic group is a mixed bag of people who were born in the U.S. and migrated here. Some are second or third generation, others moved a couple of years ago. Their English proficiency varies. Even those who are comfortable speaking English sometimes throw in in a phrase or two in Spanish, which is the language of their parents, a language attached to their roots, idioms that feel like home.
Instagram is right for any kind of business either large or small. Many business owners may be a little skeptical about it but let me explain why it is more than just visual content. Instagram has generated more than 300 million active users, has an average number of 70 million photos posted daily, and has caught the attention of both large and small businesses.
Most people hate writing to begin with. Once you add in the extra weight of needing to write something informative and entertaining and professional that the world is going to see (like a blog post)… It can be so much that we give up before we even start.
It’s happened to all of us, and this is the number one reason that stops folks from creating the blogs they want to write.
What’s intimidating isn’t as much the known—the particular topic you are trying to writing about—as is the unknown. The unknown of how much you will need to write, how long you will be sitting there, how much energy you will have to expend to get through it all…
Why is that?
Once upon a time blogs were reserved for your stay-at-home moms looking to share their favorite lasagna recipes. Now, every business—no matter what market or industry they operate in—is making a blog the focal point of their online marketing strategy.
Today the internet is overflowing with the benefits to your brand of having a blog, but I’ve broken those down into the 3 most undeniable, all-encompassing reasons why your business should have a blog:
Karen recently graduated with a bachelor's degree in graphic design and is exited for the opportunity to work with our company and its clients.
Karen is a young creative graphic designer, with a unique modern and minimalist design style. She earned her degree from México's Universidad Iberoamericana.
She considers herself a creative and witty person, and enjoys her line of work because it constantly offers new projects. Each project presents her with a new challenge to be creative, use a new point of view, and always be on the lookout for learning new things.
Every website, every business, every personal blog seems to have a newsletter these days. And there’s a reason for it. They flat out work in building an audience.
Creating a successful newsletter is a lot more scientific however than including a few blog post links or talking about the latest happenings in your neck of the internet. To build an engaged audience you must focus your newsletters around a few essential elements.