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This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects. 

Small Business Q&A (Questions & Answers) - Part 2

Q: Do I really need a website for my small business? Or can I use my Facebook business page as my website?

Facebook business pages are a great way to connect with your customers and build an online presence, but it should not replace your website. In today’s digital age, a business website is essential in broadening your reach.

Websites offer the following:

  • A place for customers to go and learn more about who you are and what you do
  • Customizable interface and content
  • eCommerce
  • Blog page (more opportunity to highlight who you are and what you do)
  • Online marketing capabilities (AdWords, retargeting, SEM, SEO, etc.; essentially, more opportunity for customers to find you online)

Q: How do I get people interested in buying my products and services?

In order to start moving product and selling, you need to start marketing. Steuart H. Britt illustrated it best when he said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does”.

One of the most fundamental sales strategies is called the “Marketing Mix”.

Bloominari has reached the first page on Google's search!

Yep, Bloominari made it to Google's 1st page!

Getting to the first page of Google's search results is the goal of most online marketing strategies, and we'd like to share this mini celebration with you.

Bloominari can now be found on Google's first page for a few of our industry's keywords, and that's a reason to celebrate!

Getting here is no easy task, and it has taken over 10 months of hard work, dedication, the creation of lots of valuable information for our target audience through our blog, and other search engine optimization (SEO) techniques. 

How To Set Up Facebook Conversion Tracking

If you’re running Facebook ads or boosted posts, Facebook will automatically show you some great data about how many people see your ad and how many people are taking action by liking, sharing, or commenting on your ad. You’ll also see how many people are clicking to go to your website. By default, though, Facebook won’t tell you how many people actually converted as a result of your ad.

Luckily, this is easy for us to fix. Follow these simple steps to gain better insights into your company’s ad performance!

Why should I add conversion tracking to my website?

Facebook conversion tracking helps you understand:

  • How many ad-referred visitors are taking action on your website
  • Which ad or boosted post is leading to the most conversions

Without conversion tracking, you’re left guessing about which sales or mailing list sign-ups were the direct results of your paid advertising. It’s hard to justify investing money in online ads if you don’t know how many sales you received as a result.

All you need to set up Facebook conversion tracking is a Facebook ads account, a clear understanding of the conversion you’re tracking, and the page you’re going to be using to track the conversion. Here are a few examples:

  • Purchases of a product are tracked via visits to a unique thank you page.
  • Sign-ups for a mailing list are tracked via visits to a unique thank you page.
  • Views of a key page, like a unique whitepaper download page, are tracked by visitors to that specific page.

You may even have multiple conversion types on your website, which is totally okay! Facebook will let you track as many as you want. Just make sure you select the right one when you create your ad or boosted post.

How do I set up Facebook conversion tracking?

  1. Go to Conversion Tracking and click on create a pixel.
  2. Facebook will ask you what kind of conversion you’re tracking. Select from Checkouts, Registrations, Leads, Key Page Views, Adds to Basket, or Other Website conversions.
  3. Give your pixel a name that you’ll remember.
  4. A box will pop up called view pixel code. Copy its contents.
  5. Go to the page you’re using to track that conversion and paste the code inside the tags. Save the page once you’re done. 
How to Allocate My Limited Marketing Budget To Promote My Company?

This post is the continuation of our previous post  “Online Marketing On A Tight Budget - How To Prioritize Your Marketing Efforts”. Please read the previous post first, so that this post will make more sense to you.

Our previous article summarized the Top 5 Internet marketing tools and services to consider when promoting your business online. Let’s recap what they are:

In order of importance, the top 5 online marketing tools we recommend are:

  1. A Business Website: The home and basis of all your digital marketing efforts
  2. Online Advertising: The tool to drive people to your website immediately
  3. Social Media Presence: Helps you connect with your target audience instantly
  4. E-mail MarketingLets you stay in touch with your existing leads and clients
  5. Content Marketing, Blogs and SEO: Provides in-depth and valuable information to your end users, and proves to you audience by “showing” your company’s expertise and value proposition rather than just “telling them” what your company can do.

Small business and the Internet marketing world

At Bloominari, we mostly work with local small businesses which are either brand new to the Internet marketing world, or have used some digital marketing tools but don’t quite know exactly how to best use them to generate leads and grow their business.

Our marketing team is constantly talking to small business owners who are usually too busy managing their own company and don’t have the time, expert knowledge or know-how for how to market and promote their products and services in the most efficient way. That’s where our team of experts come into play and help our clients to focus on their business, while we focus on marketing it.

How to promote a business on the Internet with a limited budget

Let’s assume you have a new or existing company called “Baby Cubs” and you want to promote and market your business online. For illustration purposes, let’s assume you have a limited marketing budget of $5,000 USD to get started. How should you spend it?

First, let us recommend that you divide your marketing efforts into two stages.

  • Stage 1: The Essentials - Build a very professional, and mobile-friendly business website, drive traffic to it and connect with your existing and potential customers on social media.
  • Stage 2: Keeping Your Audience Engaged - Follow up with your customers through an e-mail newsletter: share your news, new products/services, and tips on how to help your clients. Then continue to bring value to them by sharing your expertise and valuable tips and tricks through a blog - which in turn will help increase your search engine rankings.

STAGE 1: The Essentials

Based on the example of the “Baby Cubs” company, we recommend that you invest your first $5000 dollars on Stage 1. Then, once your company starts (or continues) earning money you could move to Stage 2 and invest an additional $3,000-5000.

DesignYourSuccessStep 1: Build a professional business Website

First thing we ask our client is “Do you have a company website?”, if the answer is yes, it’s a good sign they understand the value of having an online presence. If they don’t have one, we discuss the importance of having one built and they key elements it must have in order to be used as a powerful marketing tool for the rest of their digital marketing strategy. Learn more about the importance of the website on our first post.

Recommended allocation of your marketing budget to build your professional small business website:

  • 25-40% of $5,000 ($1,250-$2,000)
  • Price range for a 10 page website: $1,000 - $5,000

If your Baby Cubs company already had a website, then you could invest the website design budget on the rest of your marketing strategy.

Related post: Business website, mobile app or both? How to choose the right solution

Step 2: Drive traffic to your website

In the same way that physical store owners try to get people through their door to bring in sales, you also have to drive virtual web users (Internet traffic) to your website, which is your company’s digital headquarters online.

Small Business Q&A (Questions & Answers) - Part 1

Running a small business is no easy feat. It requires tenacity and ambition, but above all, a willingness to adapt and learn.

Here are some of the biggest questions small business owners have.

Q: How important is it to create a brand for my business? Does it really make that big of a difference?

Answer = A well designed and thought out brand is essential to business. No matter how big, small, young, old, or well known your business are, a brand will not only help create business familiarity among customers, but will allow you to stand out among your competition.

A brand creates an identity for your business; what you do and why you do it should both be transparent in your brand. Even a simple, yet eye catching logo, thoughtful brand messaging, and well designed support materials can help your brand pop.

Q: How can I come up with a great name for my business?

How Spontaneous Decisions Make You Iconic

Just hearing the words “the most interesting man in the world,” takes your thoughts to Dos Equis beer. 

Those commercials are iconic. They make you laugh. They’re quotable. Every commercial is more like a television episode than a brand advertisement. 

The “Most Interesting Man” is easily in the top handful of successful campaigns of the last decade. Students of advertising would know, however, that they are not 100% original. The Dos Equis man was in fact inspired by an ad campaign 50 years its predecessor. I am of course speaking of David Ogilvy’s “The Man in the Hathaway Shirt” campaign. 

For those who do not know, David Ogilvy is widely considered "The Father of Advertising" with Time Magazine once calling him "the most sought-after wizard in today's advertising industry.” 

Facebook Boosted Posts Vs. Ads

 Facebook Advertising: Should You Use Boosted Posts, Ads, or Both?

Many small businesses are looking to Facebook as a cost-effective way to get their content, deals, and offers in front of new potential customers. In this blog post, we’ll walk you through the two main ways of advertising on Facebook — boosted posts and ads — and give you the knowledge you need to get started!

Boosted Posts

If you’ve posted anything to your business’ Facebook Page, you’ve probably seen a blue button, reading “Boost Post,” in the lower-right corner of each post. Clicking on this button will begin the boosted post creation process.

Boosted posts enable you to easily get a larger audience for a single specific Facebook post. Since you can include as much or as little information as you want in your post, you can make your paid content very informative. You’ll instantly see how many more people you can reach with a boosted post than an unboosted post. 

Big Spenders 2014: The Largest Online Marketing Campaigns

This week, we'd like to share with you an interesting new Infographic that gives us an insight to the most successful online marketing campaigns, how much revenue they generated, what made them successful, and much more.

4 Reasons You Should Invest In Marketing Your Business

1. Let people know who you are and what you do

Marketing expert, Stuart Britt, once said “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does”. If you are selling a product or service, but are not investing the time or money into marketing it, how will people know you exist? Unless you already own a well-known business, you need to actively create brand awareness. Setting even a small marketing budget will go a long way in reaching more customers and building a brand.

2. Stand out among competitors

Constructing a creative and strategic marketing plan will allow you stand out within your industry. If your ads and marketing materials are well designed, well thought out, and placed strategically, customers will take notice.

For example, say you own an office supply company, Supplies ‘R’ Us. Your main competitor, Office Plus, has half of the market share. To set yourself apart from Office Plus, you decide to run a Supplies ‘R’ Us social media campaign, specifically targeting your ideal customers. More and more customers start seeing your ads on social media sites. As a result, Office Plus customers start shopping at Supplies ‘R’ Us, and you begin to gain a larger share of the market.

Choosing The Right Advertising Network For Your Business

The Most Obvious Choice Might Not Be the Best One

Google Adwords is normally the first name that comes to mind when most people think of Pay-Per-Click advertising or online display networks.

This is more than understandable. Google is the undisputed king of the internet (especially in terms of search volume and users).

Most established small businesses looking to “branch out” into online advertising look to advertise on Google first. However, their “search” usually begins and ends there once they hit their ad budget (and usually doing so very quickly) and are confused as to the next best option.

In terms of reaching the most eyeballs, Google is still #1 by far. There are other very effective display networks other than the Silicon Valley giant out there though. When determining which one is actually the best choice for your business, Google isn’t always the default choice.

Below are some of the pros and cons of the three biggest display networks you can advertise on:

Google Adwords

Pros:

  • Most popular search engine (by far) accounting for 67% of all online searches
  • Younger, savvier internet users (in general)
  • Biggest content network & more ad extension (for adding business contact details, etc.)
  • More intuitive interface and easier to set up

Cons:

  • Most expensive (also by far)
  • Less affluent searchers (when compared to Bing / Yahoo)
  • Slightly lower conversion rates (also when compared to Bing / Yahoo)
  • Very unforgiving if your account gets suspended
  • Lower quality scores for sites with affiliate links