This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects.
Every small business wishes that it had unlimited resources to do whatever it desires in order to grow. Whether a company wishes to create a new product, build things faster, make bigger marketing campaigns, attend more trade shows, or develop a bigger brand, the reality is that everyone’s resources of time and money are always limited.
With this in mind, the constant question businesses ask themselves is: How can we stretch every minute of our time and every penny of our dollars to still show the same power, products quality, brand equity, leadership, expertise, and trusted perception as our main competitors who probably have larger budgets, bigger teams, maybe more experience and been around for longer?
Want to learn how a small business can be perceived to be greater than it really is?
The short answer is: Use the power of today’s digital marketing age, quality design, technology, and branding techniques to make everyone believe that your company is one of the “big players” in your industry. Let’s take a deeper look at how this can be achieved.
Opting not to have a social media presence for your company in today’s marketplace is electing to remain in the internet Stone Age. Even if you aren’t an avid user yourself, social platforms have become essential tools for promoting a brand online, plain and simple.
Growing a business through social media, however, can be much more than collecting ‘likes’ on a Facebook page and blasting out the occasional update. Entire books and courses are dedicated to a slew of ‘insider tricks’ from outwitting your competitors on Twitter to networking more efficiently on Linkedin.
While those are all great options and definitely worth looking into, in front of us all lies a painfully simple, 100% free method to blowing up your brand (in a good way) via social media that most firms are actually too afraid to even consider.
This method, my friends, is to encourage your employees to post company updates on Facebook.
It may be very obvious what I’m going to talk about during this post, but you’d be surprised how many people aren’t yet aware of the key digital tools their business needs in order to move towards the online world - and YES, there’s still companies out there that are working the “old school” way (without using email marketing, having a website, using social media, and using today’s abundance of technology) and have no digital strategy whatsoever. Thus, I’ll be talking about the true essential tools a business needs in order to join the digital world and catch up to the rest of the world’s businesses.
Before social media was around, this was probably (and may still be) the most important digital tool for any business. A business website serves as a digital concierge that’s always there to help current and potential customers 24 hours a day to learn about your company.
A website allows your visitors to learn everything about your business at any moment they want and from the comfort of their home, office, the park or anywhere (using tablets and smartphones). Although many businesses today - small and large - do have a website, there are still thousands of them still without one. For those who still haven’t taken the step to build a website for your business, here are 5 reasons why you MUST get one immediately:
Reasons your business must have a website:
Still not convinced?
Then think about when was the last time you looked at the yellow pages to find a solution to your problem or a service provider?
The workforce is changing. In 2014 millennials account for more than a third of the driving force of our economy, a group of roughly 80 million people born between the years 1976 and 2001. By 2020 that number will nearly reach 50 percent. Why is this information newsworthy? Generation-Yers possess a unique skillset where are absent in previous generations. Unfortunately many employers are wary of hiring ‘green’ employees en lieu of their more experienced counterparts. If your firm is looking to hire new talent, here are a few reasons why you should seriously consider recruiting recent college graduates to fill your vacant positions.
No need to beat around the bush here--young people are a much cheaper addition to your payroll. Entry level salaries are much lower than those demanded by tenured workers. Tom Szaky, the CEO of the environmental group TerraCycle prefers to hire new grads, stating that they can afford to hire “two or three junior people for the price of one senior hire.”
Young people do not necessarily feel taken advantage of for making less. For many this is their first full time job, and the average newly grad prefers social media freedom, work flexibility and a comfortable office environment over a higher salary. In fact, according to a study recently conducted by the University of North Carolina’s Kenan-Flagler Business School, this current upcoming generation places the potential for personal growth and career progression, not a high salary, as the two most important factors in choosing a job.
Let me first start by sharing with you that this is the first time I’ve ever written a blog post, so bare with me if things aren’t perfect just yet. I’d love to introduce myself, but it’s probably best we’ll do that later. I invite you to checkout www.jaimenacach.com to learn more about me and my marketing, design and small business consulting experience.
After attending a great event last night titled “Branding: How to tell a better story” which featured four panelists who are in the marketing and branding field, I felt inspired to change my original first post topic and write about what me and my company are all about. Hope this is a great way to start off this blog, where we’ll be constantly posting about marketing trends, technology, design, tips for small business, entrepreneurship and other relevant content.
The event focused on discussing the future of social media, what a brand is, what’s the difference between branding and brands, great examples of successful and unsuccessful companies who’ve created positive or very negative experiences with their customers and much more. Yet, at the end of the night I asked myself, what are the key takeaways that I can take from all these conversations and apply to Bloominari?
Bloominari is happy to announced that our new website is now live!
After a completely new redesign to our website, a lot of new content development, changing our pricing structure and lots of hard work we've finally completed our upgraded company's website.
We'd love for you to explore what it has to offer and hope to hear some feedback from you. Read more to see new benefits and features.