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Blog

This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects. 

Why Hiring Young Workers is the Smartest Business Decision You Can Make

 

The workforce is changing. In 2014 millennials account for more than a third of the driving force of our economy, a group of roughly 80 million people born between the years 1976 and 2001. By 2020 that number will nearly reach 50 percent. Why is this information newsworthy? Generation-Yers possess a unique skillset where are absent in previous generations. Unfortunately many employers are wary of hiring ‘green’ employees en lieu of their more experienced counterparts. If your firm is looking to hire new talent, here are a few reasons why you should seriously consider recruiting recent college graduates to fill your vacant positions.

Less Expensive & More Flexible

No need to beat around the bush here--young people are a much cheaper addition to your payroll. Entry level salaries are much lower than those demanded by tenured workers. Tom Szaky, the CEO of the environmental group TerraCycle prefers to hire new grads, stating that they can afford to hire “two or three junior people for the price of one senior hire.”

Young people do not necessarily feel taken advantage of for making less. For many this is their first full time job, and the average newly grad prefers social media freedom, work flexibility and a comfortable office environment over a higher salary. In fact, according to a study recently conducted by the University of North Carolina’s Kenan-Flagler Business School, this current upcoming generation places the potential for personal growth and career progression, not a high salary, as the two most important factors in choosing a job.

Branding: Evoking trust and emotions + Intro to Bloominari

Let me first start by sharing with you that this is the first time I’ve ever written a blog post, so bare with me if things aren’t perfect just yet. I’d love to introduce myself, but it’s probably best we’ll do that later. I invite you to checkout www.jaimenacach.com to learn more about me and my marketing, design and small business consulting experience.

After attending a great event last night titled “Branding: How to tell a better story” which featured four panelists who are in the marketing and branding field, I felt inspired to change my original first post topic and write about what me and my company are all about. Hope this is a great way to start off this blog, where we’ll be constantly posting about marketing trends, technology, design, tips for small business, entrepreneurship and other relevant content.

Branding and Brands

The event focused on discussing the future of social media, what a brand is, what’s the difference between branding and brands, great examples of successful and unsuccessful companies who’ve created positive or very negative experiences with their customers and much more. Yet, at the end of the night I asked myself, what are the key takeaways that I can take from all these conversations and apply to Bloominari?

New Year = New Website

Bloominari is happy to announced that our new website is now live!

After a completely new redesign to our website, a lot of new content development, changing our pricing structure and lots of hard work we've finally completed our upgraded company's website.

We'd love for you to explore what it has to offer and hope to hear some feedback from you. Read more to see new benefits and features.