This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects.
If you’re serious about marketing and growing your business using digital marketing strategies, then you need a marketing budget. You simply can’t do without it.
Most small business owners think they don’t need a budget because they assume that their investments are too small.
But that’s not true.
Funny enough, the core reason why your investment may seem small is lack of effective planning, or not creating a budget. You just spend money and accept anything as it comes.
Don’t run your business like that.
A budget helps you to build a firm structure around your marketing investments so that you can get good returns on them as well as increase their worth over time.
That said, let’s discuss some best practices for setting an effective marketing budget that facilitates sustainable business growth.
Today’s buyers are impatient — they don’t have time, patience or desire to sit around and wait for your website to load on their smartphone or desktop. When browsing online, pages should load almost instantaneously. The longer you make consumers wait, the more likely it is that they’ll lose interest. If you lose their interest right off the bat with a slow-loading website, it’ll be difficult to win them back no matter how great your products, services, or promotions are.
So how can you ensure that you keep them interested, right from the beginning? The first step is to ensure that your page load speed is up to par, and can compete with other websites. There are certain steps that you can take to ensure that your website doesn’t lag. Page load time is an important aspect when it comes to reducing lost web visitors (reduce bounce rate).
CRM is an integral part of running a successful business -- whether it's on a small or large scale model. Apart from digital marketing brands, does CRM software work for brick-and-mortar businesses?
Can offline businesses benefit from customer relationship management software? Sure they can!
In this in-depth article, we'll share 5 case studies that will show you how top brands integrate CRM tools in every facet of their operations.
Bear in mind that CRM costs money -- so you have to be sure you're getting the best ROI from it.
Let's quickly dive in.
Drip Campaigns can empower your email marketing efforts and get you dramatic results (e.g., engagement and sales).
But it’s not enough to have an email autoresponder tool, knowing how to set it up to work for you while you’re busy doing what you love is the key.
In this guide, I’ll show you how to create a list, send an email, and then automate the response using the right triggers, based on whether or not the initial message was opened.
Before we get into it, let’s get the basics out of the way.
Drip Campaign is a series of emails set up to achieve a particular goal. This could be sales of your product, imparting knowledge, subscription to your service, news updates about your company, etc. In essence, you MUST strive to achieve certain KPIs with your drip campaign.
Generating organic search traffic is hard. If anyone tells you it’s simple, they have lied to you!
Consider this scenario: If your website is fairly new, all your content pages will take 5 to 12 months because they can rank highly on Google. It’s a fact!
Why? It’s because Google has to test your new content against the competitors’, in order to determine which one is most valuable and answers the user’s search intent (not query).
More so, Google wants to know if your content fills the gap that your competitors have ignored or missed out on — before they can rank your page in their top organic results.
Not every website is built to generate leads. A high-converting website is laid out with a good understanding of the end user. It goes beyond throwing a “click here” button on your homepage, sitting back, and watching the leads roll in.
In reality, the bar has been raised. As a digital marketer or company, you need to adopt a more strategic approach to website design.
In this informative guide, I’ll walk you through some of the important elements and ways you can optimize your website for lead generation. No, it’s not that difficult!
The first important element to keep in check is you must...
Marketing automation is a powerful way to keep in touch with your prospects and customers, especially via email.
But the question is, how do you go about it without pushing the wrong button that would lead to unsubscribes?
How many emails do you think your prospects and customers receive daily? 10? 20? 50? More.
According to the Radicati group, an average of 196.3 billion emails were sent and received daily in 2014 and that number is expected to rise to 227.7 billion in 2018.
Looking to increase your B2B website conversion rate? Bloominari can help you. Schedule a Strategy Session.
While there are several ways to increase your conversion rate, the very first part to pay rapt attention to is your website design. Remember, it’s the first thing your customers will meet when they get to your website.
A well-designed website is one of the most critical parts of your success online.
In a recent study, marketers say building a website or a landing page and testing them is one of the five challenges faced by B2B marketers.
Years ago, you could just stuff your post with keywords, buy links, and land on Google’s first page for a search term. Today, that would see your web pages penalized or totally removed from search results.
SEO is now about providing value for your visitors. And it usually begins with On-Page Optimization. If you want to rank high on search engines today, everything you do from email marketing to social networking to copywriting must be to provide value for your visitors.
Then you’ll improve your search rank. There's no shortcut about it. In this post, I’ll be showing you vital tips to achieve better ranking through copywriting.
Email drip campaigns can be a gift and a curse. Done well, they can help you build trust with potential buyers over time, laying the groundwork to eventually convert them into customers.
However, done wrong, drip emails look a lot like spam. For every great cold email you send, it only takes one impersonal or poorly timed follow-up message to lose a prospect (and damage your reputation) forever.
Here’s a good example of a well-structured drip email workflow that Pardot uses to connect, nurture, and convert its prospects into customers.