This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects.
A new year is coming our way, along with resolutions and new goals for our businesses to keep on blooming!
There’s no better way to start the new year than learning from experience from the past. Here are some lessons learned during 2018 that will help you start 2019 in the right direction.
On this post, we are going to talk about SEO (Search engine optimization) for your website and web pages. I know that the topic is urgent and evergreen not only for me but for all netizens.
Do you already have a keyword you want to rank for and a terrific piece of content? Great, then you’re already one step ahead of many others!
You need to optimize your page for Google so that it understands what your web page is about and why it should be placed on the first page of search results.
You will be surprised but it’s simpler than you think. Just follow my SEO advice below.
However, first, let’s make sure that all of us fully understand what on‐page SEO is.
Times have definitely changed, particularly when it comes to finding a business offering a certain product or service in our area.
Back in the day, we had to look for business names in the Yellow Pages or rely on traditional media ads to get an idea which local business can provide what we’re looking for. Today, all we have to do is open our Google app on our smartphone, type in a search query, and get the information we need, whether it’s the phone number of a florist or the business hours of a restaurant near our location.
That is the magic of local search, which is something small businesses that depend on local customers for revenue must pay closer attention to if they want to achieve their business goals. If you own one such business, then you must have a local SEO strategy in place.
Marketing requires big efforts to gain that precious customer. But no matter how difficult or easy marketing may be to you, you can get better results with marketing automation.
Marketing automation involves having a repeatable system that sends the right message to your leads at the right time based on their interactions with your email, products, websites, or ads.
When you have the right execution for your marketing automation, it could be the game changer for your business. You can process your leads faster and gain more customers with less effort.
Setting up your marketing automation system allows you to have better conversations with potential buyers and see how they interact with your content and business generally.
An offer funnel or a sales funnel is all you need to increase your conversions. It defines a series of finite steps that your prospect should follow in order to become a customer over time.
You’re able to know the number of potential customers if you have a good offer funnel.
According to Laurel Mintz, “If you don't know how many people are in your pipeline currently, and what your conversion or close ratio is, you're probably one of the millions of businesses out there that's on the sales struggle bus.”
Since users gain access to your website in three ways, namely:
Each of these channels sends traffic directly into your sales funnel. From there, you begin to engage with and convert the traffic into customers.
Conversion should happen inside your funnel, not outside. So focus on engaging your audience inside the funnel.
Do you want to get your website on page 1 of Google?
Are you wondering how you can achieve that? Well, this is the right place to be! I’ve ranked dozens of websites on page 1 of Google, and you’ll learn how to do so shortly.
Why do you need to rank on page 1 rather than page 3? According to a study by Chitika, 92% of all Google search traffic goes to the first page results.
Current online trends indicate that buyers want and value quality content. “Quality” in this instance could mean helpful, interesting, useful, persuasive, or/and well-researched.
According to J-P De Clerck, approximately 87% of the buyers consider looking for detailed information and advice before purchasing various services or products.
62% of these buyers prefer web searches as their primary source of information when they’re looking to fix what’s broken or solve a problem.
A lot of things make a website look good. One site can draw you in with stunning images. Another makes your jaw drop with how it plays with fonts. Then there’s the way it uses color, which pretty much brings a website to life.
Color, indeed, plays a crucial role in making a website look pretty. However, there’s more to color as used in websites than meets the eye.
Many of us may not realize it, but the colors as used on any one website are also meant to elicit certain reactions, emotions, and attitudes from the people who visit them. At least that’s what color psychology is telling us.
The web is powered by content. Content is the solution to man’s insatiable search for answers. For businesses, Content = Customers, and Sales.
When people use search engines, social media, online discussion boards, and other online platforms, what do you think they’re looking for?
Content. You’re right!
The design and feel of a site may draw people in, but the content is what engages and builds trust. "Design doesn’t build trust. Or so it seems."
It doesn’t matter how much money you’re spending on digital advertising, you’ll still fail if your content isn’t useful. Internet users are tired of ads.
I’ll be straight up with you: Most people frown at site audit. Why?
It’s boring, time-consuming, and technical. But it works!
If you need support, you can count on us. Contact our San Diego digital marketing agency -- Bloominari.
Conducting a website audit is an essential task if we want to improve its performance in the search engine results pages (SERPs), shows where you stand so that you can increase your conversions and offer a good user experience.