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Blog

This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects. 

How to Send Branded Emails That Increase Open Rate and Click-Rate

Marketing automation is a powerful way to keep in touch with your prospects and customers, especially via email.

But the question is, how do you go about it without pushing the wrong button that would lead to unsubscribes?

How many emails do you think your prospects and customers receive daily? 10? 20? 50? More.

According to the Radicati group, an average of 196.3 billion emails were sent and received daily in 2014 and that number is expected to rise to 227.7 billion in 2018.

How to Lay Out Your B2B Website to Maximize Conversions

Looking to increase your B2B website conversion rate? Bloominari can help you. Schedule a Strategy Session.

While there are several ways to increase your conversion rate, the very first part to pay rapt attention to is your website design. Remember, it’s the first thing your customers will meet when they get to your website.

A well-designed website is one of the most critical parts of your success online.

In a recent study, marketers say building a website or a landing page and testing them is one of the five challenges faced by B2B marketers.

9 Website Copywriting Tips That Will Increase Your Search Ranking

Years ago, you could just stuff your post with keywords, buy links, and land on Google’s first page for a search term. Today, that would see your web pages penalized or totally removed from search results.

SEO is now about providing value for your visitors. And it usually begins with On-Page Optimization. If you want to rank high on search engines today, everything you do from email marketing to social networking to copywriting must be to provide value for your visitors.

Then you’ll improve your search rank. There's no shortcut about it. In this post, I’ll be showing you vital tips to achieve better ranking through copywriting.

6 Ways on How to Structure An Automatic Drip Campaign Email Series

Email drip campaigns can be a gift and a curse. Done well, they can help you build trust with potential buyers over time, laying the groundwork to eventually convert them into customers.

However, done wrong, drip emails look a lot like spam. For every great cold email you send, it only takes one impersonal or poorly timed follow-up message to lose a prospect (and damage your reputation) forever.

Here’s a good example of a well-structured drip email workflow that Pardot uses to connect, nurture, and convert its prospects into customers.

Top 10 Customer Service Automation Software

Customer support is the key aspect for both B2B and B2C companies. It doesn't matter the size of the business, without an effective customer service system in place, nothing else works.

Building a positive image in the customer's mind is the direct result of a good customer support — and you need the right software to power it.

If you want to continually keep your customers satisfied, then you need software tools that can make the journey easier. You simply want to automate the tasks as much as you can. Trust me, you really can't achieve significant results if you choose to do it manually.

That said, here are the top 10 customer service automation tools you can choose to make the task of customer service rewarding.

Bloominari Named Best Sales and Marketing Automation Solutions Provider in Southern California

We are very excited to announce our company, Bloominari, has been named Best Sales and Marketing Automation Solutions Provider in Southern California by Corporate Vision (CV) Magazine! 

Corporate Vision is a resource for leaders and decision makers looking to be informed and to improve every area of their businesses.  CV is dedicated to working around the clock to shine a spotlight on the brightest, best performing and most deserving companies and individuals from around the business world. 

Ready, Set, Convert - 7 Digital Marketing Strategies for 2018

Digital marketing gets better every day. Because marketers are always looking for better means to convince and convert customers. They are looking for new strategies and refining the old ones so that they can have a competitive advantage in business.

You know that this “advantage” would mean more customers, which results in more profits and a better business. Isn't that what you want? 

As exciting as this may sound, a study by SmartInsights found that 49% of organizations have no clear digital marketing strategy. Furthermore, HubSpot reveals 39% of marketers think their organization’s marketing strategy isn’t effective.

This is why you need to improve upon your strategies in 2018 to get your business ahead of the tough competition. 

That being said, I want to show you some of the proven digital marketing strategies that will bring real results this year.

How to Set Up a Website Quiz to Generate Leads and Drive Sales

Have you ever completed a BuzzFeed-like online quiz in order to find out how you “rank” or “score” compared to others who also participate in the quiz? Chance are you’ve taken at least one of these types of quizzes. It’s our human nature to want to participate in these types of quizzes to see how we stack against others, or simply out of the curiosity to find out the “secret” or “answer” that the quiz promises to solve. 

Most people wouldn’t spend too much time deciding whether or not to take a quiz online, as they’re usually short, fun, and easy to complete - plus they come with the reward of knowing your result upon completing it. Yet, if that same quiz was called an “online form”, or “survey”, then most people might think twice before deciding to commit their time and attention to completing such form or survey. Even if the actual quiz or survey had the same questions, the fact that one is labeled as a quiz automatically breaks the barrier people have to complete it. Why? Because in most instances the quiz becomes a game, and a challenge, rather than a “task” you have to complete.

7 Sales Enablement Tools Everyone Is Talking About

Sales enablement tools can improve the performance of your sales department, enhance productivity and boost your revenue.

76% of marketers responsible for content forget about the benefits of sales enablement. However, companies with strong Sales and Marketing alignment can achieve up to a 20% annual growth rate, compared to companies with a poor alignment that face 4% annual revenue loss.

If you’re ready to automate your sales processes to achieve even greater results, you need to understand your prospects and customers and be ready to implement sales enablement best practices (i.e., tools and strategy) when communicating with your customers. 

In this article, let’s talk about the 7 sales enablement tools you should be using to drive significant sales results in your business.

5 Mistakes With Your Website Popups (Including Examples and Quick Fixes)

A good popup not only helps you to build your email list quickly, it's also a powerful tool for presenting relevant offers at crucial moments when your customers will respond to it.

Sadly, most people hate website popups because they can be annoying at times. If the popup doesn't show up at the right time, you might end up losing a customer who's ready to buy your product or service. 

In this in-depth article, we look at the 5 popup mistakes website owners are making and how to quickly fix them. We'll also share examples in each part so you know exactly what not to do.