This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects.
Businesses are embracing email automation. Why?
It’s one of the best ways to get significant results without working extra hard. Once you set it up, it runs automatically, generating customers and sales for you.
With the right automated email, you can achieve engage your audience, and deliver a better customer experience.
Automated email marketing is designed to improve customer lifetime value. For companies, this involves taking prospective customers, new customers, existing, and existing customers on a path — and helping them to see the value in your brand/product.
The truth be told: customers expect an authentic dialogue instead of a blanket advertising. Automated email campaigns live up to this claim. Why?
Did you know that Google makes changes to its search algorithm almost every day? Yes, it does. Even though these are not major updates, they’re all aimed at improving search results for the user.
As a website owner, you should stay informed about the latest trends in search. Why? Because ignorance of a factor could lead to a penalty.
Worse, you could violate a new rule set by Google and experience a minor or major drop in organic website traffic and rankings.
What proactive measures are you taking to prevent such events? How do you get on Google’s good side while improving user experience?
With 2018 in full swing, here are the top 5 Google search ranking factors that will influence your search rankings in real-time:
As users’ behavior and needs change, SEO has also changed. Many tactics that used to work have now been outdated as smart engines got smarter.
Despite these changes, digital marketers need to get their website on the first page of search rankings. Why?
Because that's where the opportunities for targeted traffic and more customers spend the majority of their time on. According to HubSpot, 75% of people do not scroll past the first page on a Google search result.
Over the years, as automation became popular, marketers tagged it “robotic.”
You have probably read articles where the authors talked about how automation lacks the emotion that's important in human interactions. But these criticisms are unjustified!
With automation, marketers don't need to engage in tasks that are time and energy consuming. In the Automation in the Workplace 2017 report, 59% of respondents estimated they could save 6 or more hours a week when repetitive tasks are done by automation.
Apart from this, automation eliminates human errors and makes important information available in order to turn prospects into customers and serve current customers better.
But in what ways does automation improve your business? Let’s consider a few ways:
To deliver an effective marketing campaign, you need to plan ahead and make improvements along the way. If your campaign is well-executed, your business will definitely generate leads and customers.
If you approach your campaign without a proper strategy to execute it professionally, you’ll waste both time and money.
According to HubSpot, 28% of salespeople do not think their organization’s marketing strategy is effective. Results matter. If your campaign fails to deliver the right results, you may not be motivated to do it again.
For any business to gain customers, it has to acquire leads first. After this, a business nurtures their leads until they become customers.
The truth is, this whole process can be difficult if you don’t know what you’re doing. According to a report by HubSpot, 65% of marketers say generating traffic and leads is their biggest marketing challenge.
Everything has been going on well and you’re happy with the amount of traffic you get from search engines and the important keywords you rank for.
But suddenly, you notice a drop in organic traffic to your website. Oops!
What could have gone wrong?
Fact: There could be many reasons for this.
A CRM tool will catapult your small business to a new level if you know how to use it. That’s why I created this article to show you how. We’ve discussed in detail how 5 companies use CRM to increase revenue by 839%.
When you’re doing business over the internet, you’ve got to understand that you operate within a global economy that follows brands. Your target audience wants to buy, relate, and communicate with your brand in countless ways.
In the same vein, your competitors are everywhere and the barriers of market entry are low, increasing competitive intensity.
You need a CRM to keep pace, outsmart your competitors, and thrive in this ever-dynamic marketplace.
If you’re serious about marketing and growing your business using digital marketing strategies, then you need a marketing budget. You simply can’t do without it.
Most small business owners think they don’t need a budget because they assume that their investments are too small.
But that’s not true.
Funny enough, the core reason why your investment may seem small is lack of effective planning, or not creating a budget. You just spend money and accept anything as it comes.
Don’t run your business like that.
A budget helps you to build a firm structure around your marketing investments so that you can get good returns on them as well as increase their worth over time.
That said, let’s discuss some best practices for setting an effective marketing budget that facilitates sustainable business growth.
Today’s buyers are impatient — they don’t have time, patience or desire to sit around and wait for your website to load on their smartphone or desktop. When browsing online, pages should load almost instantaneously. The longer you make consumers wait, the more likely it is that they’ll lose interest. If you lose their interest right off the bat with a slow-loading website, it’ll be difficult to win them back no matter how great your products, services, or promotions are.
So how can you ensure that you keep them interested, right from the beginning? The first step is to ensure that your page load speed is up to par, and can compete with other websites. There are certain steps that you can take to ensure that your website doesn’t lag. Page load time is an important aspect when it comes to reducing lost web visitors (reduce bounce rate).