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Blog

This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects. 

5 Email Workflows You Should Be Using in Your Sales and Marketing Automation

5 Guidelines for Effective E-mail Marketing

Email workflows are important parts of a winning sales and marketing automation. You just can't neglect them. In essence, it's all about sending the right, highly targeted, and personalized emails to your email subscribers, leads, and customers you have on hand.

Each email sent has a definite purpose: converting leads into sales. But it gets tricky if you don't know the type of workflows to use and how to set it up properly.

I’ll guide you in this article. Let’s get started.

1.Welcome/Training Workflow

A welcome/training workflow is an important part of your email marketing campaign because it creates the first impression about you and your brand. And you don't get a second chance to make a first impression.

CRM+E-mail Marketing using ActiveCampaign & AgileCRM: Part 2. #MarketingFridays Ep.20

Welcome to marketing Fridays episode 20.

This is part 2 of CRM and email marketing automation using ActiveCampaign and AgileCRM. So through this video, I'm going to show you how we actually combine both AgileCRM and ActiveCampaign, both have great features

6 Reasons Why Marketing and Sales Automation are No Longer Optional for E-commerce Brands

Statistics that Prove Website Optimization Works!

Marketing and sales automation are two Siamese Twins that can’t be separated. They are powerful tools and systems for multiplying your efforts and recording a significant increase in leads generation, sales, and revenue growth. 

If you want to make a mark in this ever-crowded B2B industry, you need to embrace and implement some sorts of automation. According to Marketo, “91% of marketing automation users agree it’s very important to the overall success of their online marketing activities.”

The role of marketing and sales automation

What do you think marketing and sales automation can do for your e-commerce business? A lot. Marketing and sales automation gives you a lot of information about your customers which can help you serve them better and consequently help your business make more profit. 

In this post, we are going to be considering 6 reasons marketing and sales automation is now a vital part of e-commerce business. 

Let’s get started.

CRM+E-mail Marketing using ActiveCampaign & AgileCRM: Part 1. #MarketingFridays Ep.19

Hi, welcome to Marketing Fridays episode 19.

Today I'm going to be helping you compare and see the benefit of using two different CRM + marketing automation systems. We're going to be talking about ActiveCampaign as well as AgileCRM. And I'm going to tell you here why you should probably be using both if you're interested in having a great CRM as well as an amazing email marketing automation tool with pretty much no limits for the number of contacts that you have. 

Let's get started first by comparing the visual user interface of ActiveCampaign and AgileCRM when it comes to creating the marketing automation. So, right here I'm showing you the inside of a marketing campaign with an AgileCRM and you can see that it's very easy to actually drag and drop each of these things called nodes. And then you're able to drag and drop by moving from here to there, different nodes that you can include. 

E-mail marketing automation: AgileCRM vs. ActiveCampaign vs. Autopilot. #MarketingFridays. Ep 18

Hello, welcome to Marketing Fridays episode 18.

Today I'm going to be going through the differences between three major CRM and email marketing software and that is AgileCRM which you see here as well as ActiveCampaign and Autopilot.

So here internally I'm already using for the company for our digital marketing agency AgileCRM and we love it, but there are some limitations based on the plan that we are in and we really wanted to test other email marketing focused CRMs. So all other tools, in fact, Autopilot is not really a CRM, it's really just more for automated email marketing.

ActiveCampaign is definitely a combination of both... like AgileCRM, it is both a CRM as well as an email marketing automation software. Then, of course, the one we already use called AgileCRM which really has a lot of different features and we really love it for that. 

Bloominari in Top 25 Website Design Agencies in the United States

We made the list!

San Diego, CA - February 16, 2018 - Our digital marketing agency, Bloominari, is happy to announce that it has earned the honor of being selected and featured in UpCity’s 2018 list of Top Web Designers in the United States”. “We’re delighted, excited and very proud to have been chosen to appear on this national list”, said Bloominari’s founder, Jaime Nacach. “We want to thank our team for their hard work and dedication to our loyal customers, UpCity for its efforts to research, evaluate and select the most worthy agencies, but, mostly, we thank our customers for their faith in our team and their partnership with us every day”.

10 Interactive Content Ideas You Can Use to Engage Leads in the Sales Funnel

Make Your Website Visitors Stay

Interactive content has proven many times to be an essential aspect of building strong engagement with your leads and customers. At the different stages of your sales funnel, you have to bring interactivity to be able to hook your target audience.

The typical blog posts and articles usually bring uninspiring results, despite all efforts invested in creating them. 

In your B2B marketing campaigns, you can stand out in the endless streams of information and promotions reaching your audience through a variety of content, channels, and devices.

Use these 10 interactive content archetypes to superglue your website visitors, engage your leads, and drive consistent sales:

How to Build a Stronger Relationship with Your Customers: Get to Know Them by Asking the Right Questions

Online Surveys: The Fun Questionnaires Every Client Will Answer

So you’ve closed another sale, feels awesome right? Good for you!

Now that you’ve managed to convince someone to become your client and invest their hard-earned money with you, it’s time to deliver on your promise (Whatever you offered them). Once you’ve acquired a new customer, it is your job to continue to build earn their trust. To do so, you’ll have to learn more about your customer’s needs, challenges and goals; and to learn more about them you’ll have to do more work.

12 Ways To Save Time & Money. Part 4. Sales & Marketing Automation Ideas #MarketingFridays. Ep.17

Hello again, welcome to Marketing Fridays.

This is part 4 of 12 ways to save time and money in your sales and marketing tasks. So if you haven't seen the first three parts, make sure to go back and see those first. They're going to be the ones where we shared already nine different ways. These are going to be the last three. 

How to Thrive in Sales Automation in the Age of Digital Disruption

Sales automation is no longer a strange concept. It’s become an integral part of B2B management operations. However, the digital disruption is impacting it very strongly.

The good news is, we are living in an exciting time of rapid change and massive disruption to many industries. Exponential change in sales automation technology is bringing fantastic opportunities to B2B companies and online marketers. 

If you’re ready to thrive in sales automation even in this age, here’s exactly how to go about it: