This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects.
Social media’s focus has been slowly morphing from images to video for a while now, with the uprising of video sharing sites like Vine (RIP) and Snapchat, the decade-long dominance of YouTube and recently, the development of Instagram Stories and Facebook Live.
Not only are video sharing platforms being used, they’re flourishing.
Consumers view videos as a convenient, easy and quick way to get useful information about a product, service, organization or idea.
Therefore, businesses need to understand that videos provide a special type of easily-consumed, detailed content that potential customers increasingly engage with, enjoy, share and use as an educational step in the buying cycle. It is now up to businesses to create captivating videos to help spread their messages and maximize their customer base. Viewers are standing by.
Welcome to Marketing Fridays episode seven! Today we are going to talk about the differences between automatic or automated marketing, or marketing automation automation vs. manual processes or manual marketing, and we are going to highlight the benefits and the pitfalls of both approaches. Then we are going to be discussing visually the differences between automated process and manual process. Let's begin!
First, we have highlighted on the left side the manual marketing process and on the right, the automated marketing process. I came up with different tactics to compare these two types of processes, so you can really figure out what are the benefits of doing automated marketing in the end.
So the first one says time for setup. On average it will take pretty much the same time to setup manual processes as well as automated processes, in the sense that both of them require similar things such as email templates or steps in order to begin the process of marketing. You might have a little more work to do for automated marketing in terms of working with technology, but let's say that an average it's going to be about the same.
For 2017, our company is on a mission to find more ways in which our sales and marketing department can save more time at work by digitalizing and automating as much as possible. Today, I’m exited to talk to you about how your business should be using technology to capture information online from customers or prospects, and make it available to the right team member faster and at the right time.
The easiest way to gather information from your users is to create and publish an online form on your website or landing page. To help you get this done easily, without you having to contact your web designer or web master, you can use one of many online form builders. Then, once your form is published and you’re capturing your users’ information you can use web-based sync tools such as Zapier to quickly send that info to 700+ other online systems. This may include your CRM, e-mail marketing system, marketing automation, or proposals software.
At Bloominari, we choose to use JotForm as our online form builder of choice. A few days ago, their new version 4.0 launched, and the builder now included amazing new features we think your marketing and web staff will love!
Let’s explore how your business should be using online forms with the goal of creating a form super fast, being able to customize the fields, the look/style of the form and publish to your website to start capturing information.
Welcome to Marketing Fridays Episode Number 6!
Today, I am going to be introducing you to Zapier.com, which I believe is like your web automation genie. It’s a really important part of what I have been talking about previously and it is also important for you to understand in order to really do a lot of great marketing automation in the future episodes that we’re going to be talking about.
Developing relationships with prospects at every stage of the sales funnel is an essential step in maximizing your number of buyers. Marketing automation can help with this process.
Lead nurturing is an essential part of marketing, but it also relies heavily on the sales team’s ability to turn leads into sales. Studies show that on average, half the leads any given company has are still on the fence about whether or not they want to buy, and 80% of new leads don’t turn into sales. With the right automation platform, you could see far better success than the norm.
This is Jaime from Bloominari. Welcome back to marketing Fridays and today, we’re going to be on Episode 5, talking about business and marketing automation concepts. So, important things you should know about automation in order for you to understand the rest of the future that’s what we’re going to be talking about.
Let's get started. The first thing that you should know is what’s the difference between business automation and marketing automation.
A comprehensive digital marketing strategy is more essential than ever in today’s ultra-competitive marketplace. If you own a new or growing business, it’s crucial to have some understanding of the potential that lies in digital marketing.
Online presence is absolutely vital for every company in the modern business world. So much business is conducted online that it would be foolish for any business owner to think that a digital presence is simply a luxury. Just about every business-to-customer retailer has an online store in addition to traditional brick-and-mortars, and most are starting to figure out new ways of connecting the two to provide customers with the best shopping experiences possible. Your small business may be a way off from this stage right now, but that doesn’t mean you shouldn’t be taking steps toward that end.
Hello, this is Jaime Nacach again from Bloominari and welcome to episode 4 of #MarketingFridays.
Today, we’re going to be talking about the CRM and what is the CRM which is a very important tool for marketing animation, a very important tool for sales and marketing in general. So, let me explain what a CRM is first and I’m going to be giving you 10 different ways that you can actually use a CRM both for sales and for marketing.
And today, I’m going to be doing this a bit differently because I’m going to be recording my face while I’m also going to be showing you my screen. Alright? So, let’s get to it.
Hello! This is Jaime Nacach again from Bloominari and this is #MarketingFridays Episode 3.
Today, I’m going to be talking to you about how business automation actually works and talk about specifically what it is that causes things to get automated. So, let’s get right into it, so I can explain to you how the magic happens inside the marketing world, alright?
Alright, so this is basically the Anatomy of a Business and Marketing Automation 101. Let’s get right into it.
We know that marketing automation can help a business reach its full potential. Streamlining and simplifying the more cumbersome tasks leaves your marketing team with more time to create effective campaigns. However, marketing automation helps more than just your marketing team.
It’s important to recognize how automated processes improve your productivity. Primarily, the marketing automation you create is going to save everyone time. Of course, your automated processes are going to require tweaking from time to time, but the time investment spent on manual responses is dramatically cut when you automate. This added productivity will reach just about every corner of your organization and improve your operational efficiency in various ways.