This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects.
In recent times, social selling has grown in popularity because both B2B and B2C companies are using it to get results from their social media participation. Although, there’s still a lot of improvements to be made.
According to CSO Insights 2016 Sales Enablement Optimization Study, 43.1% of respondents felt their social selling training needed improvement. Additionally, 30.4% agreed social selling training required significant redesign; more than any other training process.
The good news is that you can now leverage automation technology to streamline the entire process of your social selling strategy. It doesn’t get better than that.
A social selling strategy is a plan you put in place to utilize social media to connect with your prospects through your content and interactions with prospects. The main aim of your social selling strategy is to convert your prospects into customers.
That said, here are the 6 steps to implement a social selling strategy with automation technology:
You set up and interact with your prospects and customers via a CRM software. You can easily optimize business-customer interactions if you learn the rules.
However, bear in mind that the real engagement that will result in qualified leads, sales, and revenue is anchored on your website conversions. In other words, if you successfully establish trust with your leads, then your website conversion will be impacted.
To get the best results, though, we can use our SEO knowledge — leveraging some of the proven on-page optimization tactics and tricks.
Before we dive into this, let’s get the basics out of the way.
Social media can funnel qualified leads to your business. However, you must know how to automate the tedious process, so you can get more done in less time.
The truth is that you work hard to build and grow your social media fan base. Unfortunately, you don’t have control over your social account. You could wake up one morning and find your Facebook page blocked for reasons best known to Facebook alone.
When that happens, most businesses and marketer will quickly create a new page and start all over again. Inasmuch as that’s a great skill, I bet it’s even more important to convert social chatters and fans into leads for your business.
When it comes to customer onboarding, it doesn't matter who the customer (clients, employees, shoppers) is, you only have one opportunity to make a first impression. Top brands like Salesforce, Travel Protection, and Berkshire Hathaway are delighting customers through the onboarding process.
What they are doing isn’t complicated at all. Let me show you how to tap into these uncommon CRM best practices and take your client onboarding to a new level.
When it comes to engaging past clients, there are all sorts of metrics to measure, whether it be page views, time on site, or email open rates. But if we take away all the marketing mumbo-jumbo, what is customer engagement and why does it matter?
Customer engagement is the strongest indicator of a customer’s feelings about your brand. That’s right, we’re investing all this time and money into trying to improve something so that the client can be happy, and as a result, choose to do business with your company.
If you’ve tried your possible best to win past clients over, I’ll show you the power of marketing technology and how to use it to drive an effective email follow-up campaign.
There's an excitement that comes from subscribing to a marketing automation tool. Sadly, it's not going to last for long if you don't know how to use it. The best approach is to see every tool as an integral part of your marketing plan.
This is a significant mindset shift. Because you now understand how to tap into the many benefits which it covers, like gaining new leads, nurturing contacts, increasing productivity, and maximizing sales in your funnel.
In the end, it boils down to implementing proven marketing automation strategies for your campaigns. Here are some of the best-kept strategies:
Email workflows are important parts of a winning sales and marketing automation. You just can't neglect them. In essence, it's all about sending the right, highly targeted, and personalized emails to your email subscribers, leads, and customers you have on hand.
Each email sent has a definite purpose: converting leads into sales. But it gets tricky if you don't know the type of workflows to use and how to set it up properly.
I’ll guide you in this article. Let’s get started.
A welcome/training workflow is an important part of your email marketing campaign because it creates the first impression about you and your brand. And you don't get a second chance to make a first impression.
Marketing and sales automation are two Siamese Twins that can’t be separated. They are powerful tools and systems for multiplying your efforts and recording a significant increase in leads generation, sales, and revenue growth.
If you want to make a mark in this ever-crowded B2B industry, you need to embrace and implement some sorts of automation. According to Marketo, “91% of marketing automation users agree it’s very important to the overall success of their online marketing activities.”
What do you think marketing and sales automation can do for your e-commerce business? A lot. Marketing and sales automation gives you a lot of information about your customers which can help you serve them better and consequently help your business make more profit.
In this post, we are going to be considering 6 reasons marketing and sales automation is now a vital part of e-commerce business.
Let’s get started.
Today I'm going to be helping you compare and see the benefit of using two different CRM + marketing automation systems. We're going to be talking about ActiveCampaign as well as AgileCRM. And I'm going to tell you here why you should probably be using both if you're interested in having a great CRM as well as an amazing email marketing automation tool with pretty much no limits for the number of contacts that you have.
Let's get started first by comparing the visual user interface of ActiveCampaign and AgileCRM when it comes to creating the marketing automation. So, right here I'm showing you the inside of a marketing campaign with an AgileCRM and you can see that it's very easy to actually drag and drop each of these things called nodes. And then you're able to drag and drop by moving from here to there, different nodes that you can include.