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This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects. 

email-marketing-automation-campaign

Welcome to marketing Fridays Ep 12.

Today we are going to be going over the seven steps for setting up your email marketing automation campaign.

The first step is that you want to make sure that you're going to become an expert in your specific topic or industry. Why? Because people are going to be attracted to your content based on your expertise. So you want to make sure that you really first think about, what it is that you want to share with the world before you start creating your email marketing or general automation campaign. So the first step within that step is to make a list of topics that you commonly talk about with your customers. 

What it is that you normally share with people that you're talking about, that's usually the same thing that you should be talking about through your emails or through your marketing automation? You got to keep in mind that you are here to solve people's or companies' pain points. So you want to think about what content would I share that will directly relate to how I'm helping people. So keep that in mind whenever you're going to be listing the different types of topics or things that you want to talk about.

email-marketing-automation-lead-generation

Make the Most out of Your Email Marketing Efforts

Generate More Leads, Without Even Trying

Email marketing is a mainstay in your lead-generation arsenal, and for good reason. It’s a simple way to connect with users, create calls to action, and foster prospects down the funnel. Combining your email marketing campaign with marketing automation tools can help your business achieve more in less time. Here’s what you need to know about email marketing and how automation can help you achieve your business goals with a better return on investment.

software-grow-business

Learn the Best Software For Your Business

For small businesses, every penny of investment counts. When it comes to software integrations, businesses can become overwhelmed with options. The right software stack can help your business perform better and save both time and money, all for a relatively nominal investment. Here’s what you need to know about choosing the right software stack for your business:

What is a Software Stack?

Your company’s software package can go one of two ways: You can either leverage all the tools you need to run your business effectively, or you can amass a collection of tools you pay for each month and don’t know how to use. Web developers call a foundational set of software working together as a “stack.” The right stack will help you achieve your business goals and shave repetitive tasks from your workload.

How to Create a Loyal Customer Base

The 5 Best Practices to Repeat Business

Building customer loyalty is a monumental task for any company of any size. As the competition gets stiffer and market preference continues to change, it only takes one blunder to turn the whole game around. Whether you are running a well-established brand or a startup venture, you have no option but to meet customer expectations with quality service if you wish to stay relevant in the dawn of rising business competition today.

So how exactly can you do that? Here are some of the best practices that can help you to retain loyal customers and increase levels of repeat business.

1.Think Long-Term – Make Customer Service a Key Business Strategy

Consumer Reports surveys have shown that nearly 91% of customers will not do business with you a second time if you botch the first encounter.

growth-tactics-business

Expand Your Business with Little Effort

Small business owners become so consumed with managing the day-to-day tasks of their business that there is no time left to grow them. However, growth is essential to staying a step ahead of the competition. How can you grow your business with relatively little effort? Start with one of these “growth hacks:”

1.Try an Employee-Based Referral Program.

Recent research suggests there’s up to an 8 percent overlap in your employee’s social media networks and your own. This presents a great promotional opportunity. IBM started an employee referral program and found that leads that came from social media converted seven times more frequently than leads from other sources. By creating an employee-focused referral program, you can boost your profits while improving employee satisfaction – a win-win. It also saves money on pricey marketing campaigns.

Bloominari is the first US-based Agile CRM Certified Partner!

San Diego, California - Bloominari, a digital marketing agency located in Southern California, is very happy and excited to announce that they are the first US-based company to receive an official Agile CRM partner certification and badge. The company has successfully completed the Agile CRM partner training, and is now ready to help businesses who are looking for professional support, consulting, implementation and training of Agile CRM’s software.

Additionally, Bloominari will also offer the service of setting up, integrating, and customizing most Agile CRM’s native (built-in) applications with third party software, as well as integrating with more than 750 non-native applications via Zapier.com.

Bloominari will help businesses of any size to create the perfect software stack by combining Agile CRM as the headquarters of a company’s web-based operations, with additional SaaS (software as a service) software. This will help businesses expand the standard features and functionality of Agile CRM, helping companies meet most of their needs.

What is Agile CRM?

Agile CRM is a small and medium business web-based CRM (Customer Relationship Management) and automation software solution that helps companies “Sell & Market Like the Fortune 500.” It is the perfect solution for small companies that are looking for the best value for their marketing dollars and return on investment (ROI) for a CRM software solution.

find-passion-in-business

As a business leader, you need passion to motivate your clientes and your team

Finding your passions as a leader and learning ways how to cultivate them in your organisation is critical to running a high-performing business. Any business, more specifically a start-up venture, is a gamble but if your business idea is one that can potentially be profitable, then having an innate passion for what you do will make the difference between success and failure.

Here are five reasons why:

how-to-make-a-logo

In a highly competitive market, a well-made logo can put your business on the map!

When you’re starting a business or side hustle, it’s important to put a visual stamp on what you’re doing to boost your marketing reach, stand out from the competition, and establish trust and credibility with your target audience.

Designing a logo can be a complex task, but luckily there are more options than ever to get the job done quickly, and at a cost, you’re comfortable with.

Don't know where to start? Review these five options for making a logo and building your brand:

Option #1: Do-It-Yourself

Cost: People usually choose this option so they have creative control and don’t have to pay someone to design a logo. However, it does cost time and (potentially) the price of software like Sketch or Adobe Illustrator.

Timeframe: Design isn't easy, and it's up to you to decide how much time you want to spend learning design software and creating logo options. The good news? Online tutorials can help!

Quality: Unless you have strong design skills (or help from a designer friend), your logo likely won’t turn out the way you envision. If a professional logo is what you're after, consider another option.

interactive-digital-content

Encouraging interaction creates more engagement

Micro-interactions define marketing success. A site visitor may not make a purchase on day one, but each time they engage with your site, they grow one step closer to a conversion. Incorporating interactive content into your digital presence is a powerful way to create micro-interactions and drive conversions. Quizzes, calculators, assessments and other types of interactive content not only encourage longer periods of engagement, but they can also provide your team with invaluable data-driven insights.

Why Interactive Content Works

Native interactive content on your company’s website gives visitors a reason to return, even if they’re not entirely committed to making a purchase yet. Simple games, surveys, calculators, and other interactive content on your site provide simple, free, and engaging ways for visitors to interact with your company. Interactive content also conveys quality; it shows visitors to your site that you have invested in creating something unique and memorable, which in turn conveys the idea that you’re a serious competitor in your market and worthy of their trust and their business.

linkedin-lead-generation

Networking on LinkedIn can get you better targets

LinkedIn may not be the social network that first comes to mind when we are talking about marketing – but you should not underestimate it.

While you should not expect tons of traffic to your website or an endless number of signups from LinkedIn, for lead generation, LinkedIn can well prove to be the best network to get TARGETED leads.

LinkedIn is not about shouting out, LinkedIn is about connecting. And there is a lot of power in the connections that you already have. These can give you a head start when it comes to B2B lead generation.

There are various ways to use LinkedIn to get targeted leads – here are x of them:

Put your network to work

A network is invaluable. And even if you are looking for other contacts or more leads, the connections you have are the best start to grow your network with targeted leads.

1. Make a move and ask for introductions that may fit

Ask the people you are connected with to introduce you to people from their network that might be of interest to you. In most cases your request for help with an email saying something like: “I am doing this now, if you know anyone that might be of interest to me or I should connect to please introduce us“ is very unspecific. Since this requires people put some thought into who might be interesting for you this usually works best with people you know fairly well and who are willing to invest time into helping you.

For people with whom you are rather loosely connected you should be more specific and ask for introductions to some people of your choice – which leads us directly to the second way to get leads: