This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects.
To many small business owners, the concept of marketing automation is nothing new. Integrating marketing and sales tools into your CRM can help you streamline your business and take repetitive tasks off your plate. However, there are also several unexpected benefits to utilizing this technology. Here are several business advantages you may gain by automating some processes:
Today we're going to be starting a series - a four-part series of 12 ways to save time and money in your sales and marketing tasks. So we're going to focus on three on each of these episodes. So these are going to be things that are going to show you how to do things faster by using software to learn more and be more efficient in your day to day job. So let's start with number one.
The first one, that's a very important one is the ability to sync your contacts usually from Google or the email that you use. A lot of people use Gmail or GSuite or Google Apps for work. The first thing that you want to do in order to save time is being able to synchronize all your Gmail contacts to be sent to your CRM.
Sales automation, when integrated with a CRM system, can help small businesses do more with less. By eliminating repetitive tasks, business owners can focus on growing their business, instead of just managing it. Here’s what you need to know about sales automation and how it can drive your business forward.
We’re happy and excited to introduce Bloominari’s new pricing model, which we’d like to call “Seeds of Growth”. As 2017 was coming to an end, and 2018 began, our team believed that we needed to use a new pricing model that would continue to align with our company’s mission to help our clients bloom online and provide transparency, while giving our team the ability to improve the use of our resources and efficiency to better serve our clients.
Today, we live in a world where we’re getting accustomed to getting things done faster: whether that’s finding the information we’re looking for, solutions to our problems, or receiving products we’re buying online within a couple of days or hours. Yet today, most businesses seeking pricing for marketing services still have to go through a complex and time consuming process in order to receive a quote or price approximation.
Today I'm going to quickly go over five benefits of email marketing automation. This is basically the idea of why you should be doing marketing automation. Most of it is usually done by email, so let's discuss.
1. One of the most important benefits of automating your marketing is the fact that you can save a lot of time and thus also a lot of money, once you do complete setting up your email campaigns? Why? Because there's going to be a lot of things being done automatically without you having to manually send emails. So that's benefit number one.
There’s a great film out there called Any Given Sunday that is one of the greatest American sports films to date. It surrounds a fictional American Football Franchises of America Team that is struggling to have a successful season. In a game leading up to the playoffs he gives a speech about how football is ultimately a “game of inches” and how they must be willing to fight for each and every inch to move forward, because when you ad up all those inches it’s gonna make the difference between winning or losing. Digital marketing is the same way.
The first step is that you want to make sure that you're going to become an expert in your specific topic or industry. Why? Because people are going to be attracted to your content based on your expertise. So you want to make sure that you really first think about, what it is that you want to share with the world before you start creating your email marketing or general automation campaign. So the first step within that step is to make a list of topics that you commonly talk about with your customers.
What it is that you normally share with people that you're talking about, that's usually the same thing that you should be talking about through your emails or through your marketing automation? You got to keep in mind that you are here to solve people's or companies' pain points. So you want to think about what content would I share that will directly relate to how I'm helping people. So keep that in mind whenever you're going to be listing the different types of topics or things that you want to talk about.
Generate More Leads, Without Even Trying
Email marketing is a mainstay in your lead-generation arsenal, and for good reason. It’s a simple way to connect with users, create calls to action, and foster prospects down the funnel. Combining your email marketing campaign with marketing automation tools can help your business achieve more in less time. Here’s what you need to know about email marketing and how automation can help you achieve your business goals with a better return on investment.
For small businesses, every penny of investment counts. When it comes to software integrations, businesses can become overwhelmed with options. The right software stack can help your business perform better and save both time and money, all for a relatively nominal investment. Here’s what you need to know about choosing the right software stack for your business:
Your company’s software package can go one of two ways: You can either leverage all the tools you need to run your business effectively, or you can amass a collection of tools you pay for each month and don’t know how to use. Web developers call a foundational set of software working together as a “stack.” The right stack will help you achieve your business goals and shave repetitive tasks from your workload.
Building customer loyalty is a monumental task for any company of any size. As the competition gets stiffer and market preference continues to change, it only takes one blunder to turn the whole game around. Whether you are running a well-established brand or a startup venture, you have no option but to meet customer expectations with quality service if you wish to stay relevant in the dawn of rising business competition today.
So how exactly can you do that? Here are some of the best practices that can help you to retain loyal customers and increase levels of repeat business.
Consumer Reports surveys have shown that nearly 91% of customers will not do business with you a second time if you botch the first encounter.