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Tuesday, 03 February 2015 16:00

4 Reasons You Should Invest In Marketing Your Business

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4 Reasons You Should Invest In Marketing Your Business

1. Let people know who you are and what you do

Marketing expert, Stuart Britt, once said “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does”. If you are selling a product or service, but are not investing the time or money into marketing it, how will people know you exist? Unless you already own a well-known business, you need to actively create brand awareness. Setting even a small marketing budget will go a long way in reaching more customers and building a brand.

2. Stand out among competitors

Constructing a creative and strategic marketing plan will allow you stand out within your industry. If your ads and marketing materials are well designed, well thought out, and placed strategically, customers will take notice.

For example, say you own an office supply company, Supplies ‘R’ Us. Your main competitor, Office Plus, has half of the market share. To set yourself apart from Office Plus, you decide to run a Supplies ‘R’ Us social media campaign, specifically targeting your ideal customers. More and more customers start seeing your ads on social media sites. As a result, Office Plus customers start shopping at Supplies ‘R’ Us, and you begin to gain a larger share of the market.

3. Strengthen Your Brand

The more you communicate your brand, purpose, and image, the more your customers will recognize and understand your business. Jeff Bezos, founder of Amazon, is noted for saying, “Branding is what people say about you when you’re not in the room”. Marketing is the ideal platform for illustrating who you are and what you do. If you are consistent, smart, and creative in the way you showcase your brand and message, your brand reputation is only bound to build.

4. Drive traffic to your website

By marketing through online platforms, like Facebook, Twitter, Instagram, and even email marketing, your brand will have more opportunities to create backlinks to your website. By strategically pairing social media posts with simple calls to action, social media users will be enticed to click through to your website, increasing traffic. Increased traffic means more eyes on your brand, and potentially more sales.

Marketing for Small Businesses

Marketing may seem unnecessary, especially when just starting out in business, but even the smallest of steps can help your business grow.

At Bloominiari, we specialize in helping small business do just that. Our goal is to take the guesswork out of marketing, break it down into simple terms and goals, and create a return in investment for all of our clients.

We focus on building your brand and reputation, while you focus on running your business.

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Lauren Cannon

 

Graphic Designer

Lauren started her life as an entrepreneur at the age of seven, selling homemade candles door to door. From that point, she has dedicated herself to a life of imagining, designing, and creating. As a serial entrepreneur, Lauren is committed to not only escaping Corporate America, but helping others do the same.

Find me on: Team Page | LinkedIn | Google+

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