Explainer Video types, qualities, and budgets.
There are many ways to create an explainer video, and that’s part of the fun and challenge. Depending on your budget and your target audience, you might choose to do one type of video versus the other. Let’s explore a few options:
1. Simple Whiteboard Explainer Video
These type of explainer videos have been pretty popular in the last few years. They were started by a series of videos that showed a live illustrator drawing various illustrations on a whiteboard and walking the viewer through various concepts.
The video was shown in fast-forward, yet it was clear it was done by a real person.
The whiteboard explainer video in it’s simplest form is someone walking a user through a short presentation as they draw on board.
It’s simple, easy to follow, and to the point. No fancy animation, no professional video graphics, etc.
Check out this amazing whiteboard video example made by Coca Cola:
Price: Starting at $197 USD for 30 seconds
2. Animated Explainer Video
This is the next quality level of explainer videos. It isn’t as simplistic as the whiteboard one, nor as complex as a recorded video. Animated videos have gained lots of popularity lately, as they don’t require anyone to record anything, doesn’t need live actors, nor high-end video editing. In fact, there are many web-based services that allow anyone to create their own short animated video.
For a more professional approach, it’s best to hire a company to create your animated video. When you do so, the animated video will include the development of a script, professional voice-over recordings, a storyboard of how the animated video will look like, and then the final high-quality animation of your explainer video.
It’s important to note that the quality of the animation can vary from animator to animator. Some are super high-end animations, and some are lower or medium quality. The most important part of a successful animated video is the script, as it is the content and words that the video would include. A great video will include a script that’s focused in generating conversions on your website, such as leads from someone filling out a web contact form. The script should be written with a marketing focus in mind and include the key points mentioned above.
Pricing:
- A do-it-yourself video: Starting at FREE
- A professionally created video: Starting at $800 per minute.
Check out this sample animated video developed by Bloominari:
3. Recorded Videos
These type of videos primarily focus on the use of recorded video to create the bulk of the explainer video, although they may also include the use of some animations. A recorded video could be a great option if your product or service is easier to explain through scenes that include real people and settings.
One of the greatest benefits of this type of video is that recording could be completed in just a day or two, and that the characters of the video could simply be you and your company’s staff (saving on actors costs), as well as featuring one or two of your best clients giving a testimonial.
A recorded explainer video often uses the “interview technique”, and highlights the answers that various people have about the benefits of using a product or service. It’s a super popular method used by many TV Ads as well, as they provide the social-proof that shows viewers how other people have benefited from such products/services; creating a deeper connection with potential clients.
Pricing: Starting at $895
How to get your own explainer video?
It’s simple, you can either design it yourself or hire someone to help you.
If you’d like to try your own creative skills, check out these great web-based tools:
If you prefer to get help from our professional animation team, contact our Bloominari marketing team, and an expert will get in touch with you shortly.
