Hashtags, are defined as a # sign followed by a word or phrase; when the two are combined, it becomes a link you can click on to see other posts that include the same hashtag.

Want to see public posts for a hashtag? Copy and paste these links into your browser and replace “Bloominari” with the hashtag of your choice:

• https://www.facebook.com/hashtag/bloominari
• https://twitter.com/search?src=typd&q=%23bloominari
• https://instagram.com/explore/tags/bloominari/
• https://www.pinterest.com/search?q=%23bloominari

Why Should You Use Hashtags?

1. Your readers understand what your post is about. For example, “We’re excited to bring #DeepDishPizza to our #LaJolla location!” makes it clear that you’re talking about a specific product and a specific location.
2. You improve the chances that people outside of your immediate network (i.e., people who are not yet following your social media account) will find your post. Your post will appear with all the other posts that include that hashtag.

Use hashtags sparingly and only for the key topics or phrases — especially on Twitter! (Remember, those # signs still count as characters.) Instagram has a limit of 30 hashtags in a comment.

What Hashtags Should You Use?

When posting, think about including hashtags for:

• your brand (e.g., #bloominari)
• important services (e.g., #socialmediamarketing)
• relevant events or holidays (e.g., #thanksgiving or #SDCC)

Depending on your industry, there may be specific hashtags that you may want to include that are unique to that community.