If within budget, key branded photography for your marketing materials is a winning marketing tactic. Never underestimate the power of a good visual...as they say, a picture is worth a thousand words!
Photography and visuals help to quickly communicate with your target market and can create a magical, speedy sense of connection.
With a photograph, a consumer can quickly understand why they should be interested in something, how they make connections with it, where it fits into their life and, essentially, whether or not they should take that call-to-action to keep reading, click, sign up or more.
As part of the overall marketing strategy designed for MK Digital Direct, designing and creating a professional and robust online store was a key to their success.
MK Digital doesn't not have a physical store, and about 95% of all their sales were taken through the phone, yet there's was a huge potential market that was not being served because of the differences in time zones, small sales staff and other reasons. Thus, developing an E-commerce site allowed the company to grow their sales very quickly and capture an untapped international market.
Bloominari designed and managed MK's store, quarterly marketing promotions, E-mail campaigns, social media, all their marketing materials, and provided them with marketing strategy consulting. After more than 13 years in business, and over 7 years of working with them we're proud to say our team has made a big difference in their business.
This is MK Digital's Photography Tips Guide, which focuses on essentials tips for efficient product and jewelry photography.