Alternative Ballistics was looking for a modern, fresh and user friendly new website that would draw a visitor's attention right away to their life-saving product "The Alternative".

The new website now features large, crisp and clean looking images of the company's flagship product, newly created videos which explain how the product works, as well as a brand new news and press release section to feature the company's success stories around the world.

The design offers a mobile friendly design, bold new colors, and a much more eye-catching interface.