Marketing & Strategy

Before deciding on investing in a new website,  don’t forget to do your research.  Your goal is to build an attractive, informative, fresh, and easy-to-remember site.

Keep in mind that your site is one of the most important marketing tools you have.  It’s the tool that helps you inform your clients, connect with them, and sell your products.

A company’s brand is more than just its logo. It is what the company outwardly projects and how the company tells us as potential clients and consumers what they are about, what they value, and what we can expect from their product or service.

It is also what sets a company apart from the competition and how they tell their audience why they should pick them and not someone else. I believe Jeff Bezos aptly summarized it when he said, “Your brand is what people say about you when you’re not in the room.”

Many marketers create audiences without ever leaving the realm of the Power Editor, but if you want your Facebook Ads campaigns to be truly effective, you may need to go outside those boundaries.

But first of all:

Why are Facebook Ads effective for reaching decision makers?

• Facebook offers a huge audience with a super long reach
• Facebook's advertising platform and tools offer super-granular targeting capabilities
• There's an option to target people by job title, position, industry, education, and the education field.
• There's plenty of B2B categories (which allow you to distinguish between people who are interested in tourism and those who work in the Hospitality Industry, for example).

Like many business owners, you’ve probably spent a lot of time creating your social media marketing strategy, then spent just as much time implementing it.

If you have the resources, you may have even hired a social media specialist to run your various profiles.  But is your strategy really working? There are some business owners out there who would talk about how many followers they get or how many likes they have, but those numbers don’t necessarily equate to an increase in sales.  Here are some measurements you can use to determine if your social media marketing strategy is really working.

In a 2015 study, 59% of small businesses reported that they did not receive an ROI from their social media strategies.

That is a shame.

And it is proof of ineffective marketing strategies performed by business owners without experience or marketers who are not utilizing social media tools properly.

So you’re concepting a new plan or promotional strategy, but you feel completely out of inspiration.

Maybe your agency has asked you what you like/don’t like/hope to see/want more of? Sometimes it helps to look outside of your brand, campaign--even industry altogether.

So where do you look to reinvigorate your ideas and shake up your senses? There’s a ton of things to keep in mind, as marketing is not a hard and fast science.

“Sitting is the new smoking”, is the new catchphrase in the medical community. But just as a sedentary lifestyle is detrimental to health, a static online presence is unfavorable for healthcare professionals, especially those looking to grow the number of patients coming through their doors.  

Today´s competitive environment demands doctor´s offices, dentists, plastic surgeons and physical therapists, to adopt and adapt dynamic inbound marketing techniques traditionally used by small businesses.

If within budget, key branded photography for your marketing materials is a winning marketing tactic. Never underestimate the power of a good visual...as they say, a picture is worth a thousand words!

Photography and visuals help to quickly communicate with your target market and can create a magical, speedy sense of connection.

With a photograph, a consumer can quickly understand why they should be interested in something, how they make connections with it, where it fits into their life and, essentially, whether or not they should take that call-to-action to keep reading, click, sign up or more. 

Have you ever joined a social media site, watched an online video or downloaded a free document from a website, just because you read that it’s free and beneficial to you?

Those are examples of a call to action (also known as a CTA). And they’re ALL over the Internet.

Why? Because they work. They are a necessary tactic to gain leads.

A CTA uses text and a link to persuade an audience to do an immediate action that is in the best interest of the company, while also benefitting the audience.

If marketing were a Medieval Kingdom, the marriage of Neuromarketing and Social Media would be akin to an alliance between England and Spain. And while neuroscience has been around for a while, like a quiet heir waiting in line for the throne, social media has come of age with glory and pomp.

This alliance has granted us social media marketers, the possibility of better engaging our potential customers and increasing conversion rates.